It’s About Time
        commissioned by
Rado & Vienna Design Week

        "It’s About Time" is a frame-by-frame animation that explores our visual perception of time. It features brief scenes depicting phenomena such as the ebb and flow of tides, the formation of tree rings, or the growth of a notably long beard.

        Created for Rado Moving Materials, a collaboration by Vienna Design Week and Swiss watchmaker Rado, "It’s About Time" was presented on a screen wall at Rado’s Vienna store.

        Set against the backdrop of a bustling shopping street, the animation encourages viewers to pause and reflect on visual metaphors that make the otherwise invisible concept of time visible.